3 Tips by Levent #001

After I posted my newsletter last week, I received many motivated emails from you guys. Thanks for supporting me! 🖤🖤 

Just a quick piece of information for those who couldn't open my newsletter last week; I am going to share my 12+ years of experience in online marketing, sales and business development by sharing 3 tips bi-weekly. I really want to send this newsletter weekly by the way. But I need to test it. Let's focus on consistency first. ;)

This week, I am going to focus on what should we need to do to get a pie from our competitors' market share. How can we get the latest updates related to our competitors?

Online Marketing

Regardless of your industry, every company has at least one competitor. And with the help of the digital world, it's getting easier to find each player. Just google it.

So, we need to be transparent about our product and share our pros/cons against our competitors on our website. This is critical, not only the pros; the pros and cons.

Believe me, if it's a high-potential buyer, they will check our competitors and make a list of your product's strengths and weaknesses.

In a nutshell, we need to have comparison pages on our websites.

Let's try to give some examples:Pipedrive and Monday.com have comparison tables for each of their competitors on their websites in the software industry. Pipedrive has a landing page including all of the CRMs, and you see a considerable article when you click one of the CRMs.

If you want more details, you can also check Monday's and UserGuiding's alternatives pages.

This is not for software companies, and it might also be implemented on e-commerce sites. You can check CXL's article related to product comparison on e-commerce pages to get more details.In addition, Productchart is a specific website for product comparisons in the tech industry. It does not belong to any brand, so we can say that it's more transparent.Most of the time, websites share the features they are strong at in the comparison pages, but it's essential to have a comparison table. Better than nothing. In my opinion, we should include our weaknesses as well.

Regarding competitors' online marketing, we shouldn't exclude giving Google text ads to our competitors' brand searches. Feel free to be creative in that area.

Online Sales

For sales teams, it isn't easy to find out which companies to do outreach to in some cases. You might have some criteria, but how are you going to find companies including those criteria? 

If we want to get a pie from our competitors' market share, we can try to convince their subscribers by offering significant discounts. I like the website buildwith.com. With the help of this, you can export your competitors' subscribers. **This is for software companies. After that, you can use tools like PhantomBuster to find the related person on those companies and create an outreach campaign through Gmass, Apollo or other outreach tools.

In addition, be ready to show a comparison table during demo calls. If a prospect asks a question related to your competitor, it will be better for you to screen share a comparison table with complete transparency. Don't try to present a feature that you are not offering. This is one of the main reasons for churn. 

Business Development

Getting the latest updates, tweets, and Reddit posts related to your competitors is essential. I have seen many cases where we converted a subscriber from a tweet related to our competitor's product. 

To be notified, you can use tools like Google Alerts, Mention, TweetDeck, CrowdTangle and Awario. Some of them have Slack integrations, so you can also get the latest updates on your Slack channel.

For pricing changes or new product/feature releases, VisualPing or FluxGuard monitor each website's changes and notify you at different frequency levels.

How can you learn that one of your competitors is shutting down its services?By creating automation with the tools above or through demo calls. So don't forget to ask why a demo call attendee is checking your solution during the call.

So guys, this is the end of today's post. 

I hope you like it and if you have any comments, reply to this email. ;)

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See you in two weeks.