👍Minimum Viable Community 👎🏻 Minimum Viable Product

Why Community Led is Getting Popular and It Will Continue...

December 09, 2022

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Hi everyone, this issue is all about community-led products.

This is a new term primarily used in the startup world, and you will learn why it is becoming increasingly important in this issue, especially in the software space.

You will not receive any tips about building a community here.You will have an idea about the term and get some examples.

At the end of the issue, you will have a list of companies with communities. This might be useful for those dedicated to selling community-led communities.

Let's start!

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Why Building a Community is Getting More Important?

It's all about business. Most companies focused on paid channels and SEO in the past decade to get leads/opportunities. Nowadays, paid media channels are so expensive, and there is massive competition in the organic traffic channel world.

As it is getting so expensive to earn new subscribers and leads, companies start focusing on building a community or buying a media company.

You will get more details about building a community but before that, let's share some examples related to the acquisition of communities from big tech giants.

We will see more news like this in the coming years because earning leads and subscribers is getting expensive day by day.

To build a community, you must publish free valuable content to grab the reader's attention. This might be a newsletter, report, e-book, or any content materials that you can think of.

  • Once your reader starts consuming your content, you can organize meetings with the active ones to get more details about them.

  • With the help of those meetings, you can ask about their common problems to offer a solution.

  • When you hear the same thing from most of the readers, you can start thinking about building a product for that niche.

It might seem a bit complicated for you.

Let's give an example:

I have been following Adam Schoenfeld for almost a year. He and his teammates share free reports related to the saas world, like data analysis under peersignal.org.

In 16 months, he collected more than 12.000 emails and this week, he launched his SaaS business - keyplay. Currently, he doesn't need to give ads to google; or publish an article for SEO. He has his audience, who will be the product's early adopters.

This will be the new way of launching a business. 

So, to start building your own business, first create an audience.You can build the product with feedback from VIP / active members.It will be worth it at the end of the day.

Free Resource:

Here is a list of software companies that have communities. ;)

Worth to Read & Follow

Greg Isenberg - he shares informative posts related to community building on his LinkedIn channel.